It becomes sort of culture practice among famous football players to participate in famous brand advertisement. We all see there are lots of ads with football players which may make easier to penetrate markets through the player’s fans.

Cristiano Ronaldo will model underwear and jeans

Recently, ROME (AP) reports that Italian fashion designer Armani says football (soccer) player Cristiano Ronaldo will model underwear and jeans in a new worldwide advertising campaign.

Milan-based Giorgio Armani SpA said Friday the Ronaldo ads will start in spring-summer 2010. Ronaldo signed with Real Madrid over the summer after leaving Manchester United. He also plays for Portugal’s national team.
Ronaldo follows the lead of David Beckham, who posed seductively in Emporio Armani underwear.

It is also one of the success strategies in doing business advertisement with famous sport stars including Tiger Wood and David Beckham who gain millions of dollars in advertising apart from their professional games. And it is the time for Cristiano Ronaldo to catch the cash as model role with high branded company in Europe.

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