What we say then since it is the truth about the 66-year-old wife of Prime Minister Yukio Hatoyama won the oddly named “Best Jeanist Award,” a prize given to denim-clad celebrities, together with musicians and artists including Taiwan actor Jerry Yan.

Japan's first lady Miyuki

Just better say “Congrat!”… Miyuki “is wearing jeans in a classy but revolutionary style,” industry group the Japan Jeans Association said, saying the first lady, who is also a TV lifestyle guru, projects a positive spirit representing true denim style.

Miyuki said in the report that she and her husband were wearing jeans when they first met in California while he was studying at the prestigious Stanford University. They married in 1975 after she divorced her previous husband.

“This is the prize I have long wished to win,” Hatoyama told a press conference, wearing traditional blue jeans. “I’m a jeans lover. I’m always putting on jeans as they’re easy to wear.”

There are more stories in US regarding Korean Americans fashion products and recently, Miss Me products are familiar sights in leading department stores such as Macy’s, Nordstorm, and Bloomingdale’s.

Miss Me brand owner Stella Cho and high branded products such as South Pole, founded by brothers David and Kenny Khym (a New York-based clothing company – high quality but low price hip hop clothes), Forever 21 (a chain of clothing retailers) founded by Donald Chang, Voom (attract many celebrities including Paris Hilton) founded by Hoy Han and Ann Kim are prominent fashion led by Korean American.

The source says most of them are Korean immigrant who moved to the U.S in their teen age and early twenties. Then some started after studied fashion, open a small shop at the wholesale market and so on.

Today, Korean-American success stories in the U.S. fashion industry are among a growing number of other high fashion branded.